If you want to know how to send review reminders in WooCommerce, here’s the short answer: set up an automated email that goes out a few days after an order reaches a certain status, with a link to review each product. Recent versions of WooCommerce include a basic review request email as an optional beta feature. A review reminder plugin gives you more control over when reminders go out, what they say, and how many you send.
This guide covers both options. It explains how to turn on WooCommerce’s built-in review request email, how to set up more flexible reminders with a plugin, how to time and write them, and how to fix reminders that don’t arrive.
What Are WooCommerce Review Reminders?
Review reminders, also called review request emails, are automated messages that ask customers to review the products they bought. A typical reminder thanks the customer, lists the items from their order, and links each one to the product’s review form.
Most happy customers don’t leave reviews on their own. They mean to, then forget. A short, well-timed reminder makes it easy for them to share feedback while the purchase is still fresh, and it’s one of the simplest ways to collect more WooCommerce product reviews over time.
Does WooCommerce Send Review Reminders by Default?
Not unless you turn it on. WooCommerce includes a Review request email, but it’s tied to an optional feature that’s marked as beta and switched off by default. According to the WooCommerce email settings documentation, here’s how it works:
- It’s sent only after an order is marked Completed.
- You choose a delay of 1 to 60 days (the default is 7).
- WooCommerce schedules it only when the order contains at least one product the customer can still review, and checks again before sending.
- The pending email is cancelled if the order leaves Completed status or is trashed or deleted.
How to turn on the built-in review request email
- Go to WooCommerce > Settings > Advanced > Features, enable Customer review request (beta), and save.
- Go to WooCommerce > Settings > Emails and open Review request.
- Select Enable this email notification, set the delay, and save.
If your WooCommerce version doesn’t show this feature, update WooCommerce or use a plugin instead.
Built-in review request vs. a review reminder plugin
For many stores, the built-in email is a reasonable starting point. A plugin makes sense when you need more control:
| Capability | WooCommerce review request (beta) | ReviQuo review reminders |
|---|---|---|
| Trigger | Order marked Completed | Any WooCommerce order status you choose, including custom statuses added by other plugins |
| Delay | 1–60 days | 0–365 days (0 sends immediately) |
| Number of reminders | One email | One rule in the free version, unlimited rules in Pro |
| Message editing | Standard WooCommerce email settings | Custom subject and HTML content with placeholders and a live preview |
| Unsubscribe link | Not described in the documentation | Included in every email |
| Delivery log | Not described in the documentation | Reminder list with status, plus WooCommerce order notes |
Whichever you choose, use only one. Running the built-in email and a plugin’s reminders together means customers get two requests for the same order.
When Should You Send a Review Reminder?
The goal is to ask after the customer has received the product and had time to use it, but before they’ve forgotten about it. A few guidelines:
- Completed doesn’t always mean delivered. Many stores mark orders Completed when they ship, so add enough delay to cover shipping time.
- Match the delay to the product. A phone case can be judged in a day or two. A skincare product or a mattress needs weeks.
- Use a delivery status if you have one. If a shipping plugin adds a status such as Delivered, triggering on that is more accurate than guessing with a delay.
- Digital products are different. Downloads are usable right away, so a short delay often works.
How to Send Review Reminders in WooCommerce
Here’s the general process, whichever tool you use.
Step 1: Make sure reviews are enabled
Reminders are pointless if customers can’t leave a review. Under WooCommerce > Settings > Products, check that Enable product reviews is on, and make sure individual products allow reviews.
Step 2: Fix email deliverability first
WordPress sends email through your web server by default, and those messages often land in spam or never arrive. Before you automate anything, set up an SMTP plugin or a transactional email service, and use a From address on your store’s own domain.
Step 3: Choose your trigger and delay
Pick the order status that starts the countdown and how many days to wait, based on the timing guidelines above.
Step 4: Write the email
Keep it short and personal, with one clear action: review your purchase. More on this in the best practices section below.
Step 5: Test with a real order
Place a test order using an email address you can check, move it to the trigger status, and confirm the reminder arrives, looks right on a phone, and links to the correct review form.
Step 6: Monitor and adjust
Check delivery logs and order notes regularly, and adjust timing or wording if few customers act on the email.
How to Send Review Reminders Using ReviQuo
ReviQuo is a WooCommerce review plugin that adds photo and video reviews to the standard review form, along with automated review reminder emails. Here’s how to set up the reminders.
1. Turn on reminders and set the sender
Go to ReviQuo > Review Settings and open the Email reminders tab. Under Delivery:
- Switch on Enable reminders.
- Enter a From name (your store name is the default) and a From email, ideally on your store’s domain.
2. Create a reminder rule
Under Reminder rules, each rule sends once per order when the order reaches its status. ReviQuo starts you with one rule: Completed, after 7 days. To create another, click Add reminder. For each rule, set:
- Trigger status: the WooCommerce order status that starts the reminder. The list comes from WooCommerce, so custom statuses registered by other plugins appear too.
- Delay in days: from 0 to 365. Use 0 to send immediately.
- Subject: the default is “How was your recent purchase, {customer_name}?”
- Content: the email body, edited as HTML with a Preview tab that shows the email with sample data.
The free version includes one reminder rule. With Pro, you can add unlimited rules, for example one message when an order is Processing and a different one when it reaches a Delivered status added by your shipping plugin.
Want more than one reminder? Compare ReviQuo’s free and Pro plans.
3. Personalize the message with placeholders
You can use these placeholders in the subject: {customer_name}, {order_number}, {order_date}, {site_name}, and {site_url}. The message body supports those plus:
{products_list}: a card for each reviewable product in the order, with its image, name, and a Write Review button that links to the product’s reviews section.{unsubscribe_link}: the customer’s personal unsubscribe URL. It’s a plain URL, so place it inside a link, such as<a href="{unsubscribe_link}">Unsubscribe</a>. If you leave it out, ReviQuo adds an unsubscribe footer automatically.
4. Save and test
Save your settings, then run a test order through the trigger status. Because ReviQuo also supports photo and video reviews, mention in your email that customers can add photos or a short video. Many won’t know it’s an option.
What happens behind the scenes
When an order reaches a rule’s status, ReviQuo checks that reminders and the rule are enabled, the billing email is valid, the customer hasn’t unsubscribed, and the order includes at least one simple or variable product. It then sends the email immediately (for a 0-day delay) or schedules it.
Before sending a scheduled reminder, it checks again. If the order has been cancelled or refunded, or the customer has unsubscribed, the reminder isn’t sent. Each rule sends at most once per order, so moving an order out of a status and back again won’t trigger a duplicate.
Tracking reminders
The ReviQuo > Email Reminders screen lists reminders with their order, customer, trigger, scheduled time, and status: Scheduled, Overdue, Sent, Cancelled, or Failed. You can cancel scheduled reminders individually. ReviQuo also adds notes to the WooCommerce order when a reminder is sent, fails, or is cancelled.
Best Practices for WooCommerce Review Request Emails
- Write a subject line that sounds like a person. “How’s your new lamp, Sam?” works better than “Review request #10452”.
- Keep the body short. Say thank you, ask one question, and show the products with clear review buttons.
- Make reviewing easy. Link straight to each product’s review form instead of your homepage.
- Invite photos and videos. A line like “A quick photo helps other shoppers” can lead to more useful reviews.
- Don’t over-email. One reminder is often enough. If you send more, give each one a clear reason, such as one after shipping and one after delivery.
- Ask for honest feedback. Don’t ask only for positive reviews. If you offer an incentive, make sure it’s allowed by the rules that apply to your store and the platforms you use.
- Respect unsubscribes. Always include a working unsubscribe link.
Common WooCommerce Review Reminder Problems and Solutions
Reminders aren’t being sent at all
- Confirm the master switch and the individual rule are both enabled.
- Reminders are created when an order changes into the trigger status after the rule is enabled. Orders that were already in that status won’t get one.
- Check that the customer has a valid billing email and hasn’t unsubscribed.
- In ReviQuo, check ReviQuo > Email Reminders and the order’s notes for a Failed or Cancelled entry.
Reminders arrive late
WordPress schedules tasks with WP-Cron, which, as the WordPress cron documentation explains, only runs when someone loads a page. On a quiet site, scheduled emails can go out later than planned. ReviQuo runs an hourly fallback check for reminders that are overdue. For more reliable timing, ask your host to set up a real server cron job that triggers WP-Cron regularly.
Reminders go to spam
- Send through an SMTP plugin or transactional email service instead of your web server.
- Use a From address on your own domain, and make sure your domain’s email authentication (such as SPF and DKIM) is set up. Your email provider can help with this.
- Keep the content simple. Lots of images and links can hurt deliverability.
A reminder shows as Failed
This means WordPress couldn’t hand the email off for delivery. ReviQuo doesn’t retry failed reminders automatically, so fix your mail setup, then check your email logs to confirm messages are going out.
Frequently Asked Questions
Does WooCommerce send review request emails automatically?
Only if you enable it. WooCommerce has a beta Customer review request feature that sends one email after an order is marked Completed. It’s off by default.
How many days after delivery should I send a review reminder?
There’s no single right answer. Wait until the customer has had time to use the product: a few days for simple items, and longer for products that take time to judge.
Can I send more than one review reminder?
With ReviQuo Pro, you can create unlimited reminder rules, each with its own order status, delay, and message. The free version includes one rule.
Can customers unsubscribe from review reminders?
Yes. Every ReviQuo reminder includes an unsubscribe link. Customers who use it stop receiving reminders, and any scheduled reminders for their email address are cancelled.
Can I customize the review reminder email?
Yes. In ReviQuo, you can edit the subject and HTML content, use placeholders such as the customer’s name and order number, and preview the result before saving.
Can I send a reminder immediately after purchase?
Yes. In ReviQuo, set the delay to 0 to send as soon as the order reaches the trigger status. For physical products, a delay usually works better.
Start Sending Review Reminders
To recap: make sure reviews are enabled, fix email deliverability, choose a trigger status and delay that match when customers actually use your products, write a short and personal email, and test it with a real order. WooCommerce’s built-in review request is fine for a single post-completion email. A plugin gives you more control when you need it.
Send automated review reminders from your WooCommerce store with ReviQuo. You can also browse the ReviQuo documentation for detailed setup guides.